February Happenings – Salem’s So Sweet Festival 

February 3, 2025

Cabin fever got you down this winter and you need somewhere to take the family outdoors or enjoy some wintertime activities? Visit Salem, Massachusetts this month to enjoy Salem’s So Sweet Festival and watch your mood improve with the activities, ice sculptures and, of course, the chocolates! 

For the past 22 years, Salem has hosted a well-timed annual Salem’s So Sweet Chocolate & Ice Sculpture Festival. It comes at a point during the winter months when the holidays are long over and families are looking for something to do that involves getting out and exploring the neighboring communities. This festival has a little something for everyone including ice sculptures, strolling along Salem’s historic streets, Valentine’s Day shopping, and the delectable taste of chocolates! 

Salem's So Sweet What is Salem’s So Sweet Festival 2025? 

This year’s Salem’s So Sweet Festival is being held just in time for couples to get their Valentine’s Day shopping done before the holiday of love arrives. The festival goes from Friday, February 7, 2025, to Sunday, Feb 9, 2025, kicking off the month of February in style. 

Sponsored by Salem Main Streets and the Salem Chamber of Commerce, this annual tradition has become an event many in the region look forward to for the past two decades. Participate in the fun during the weekend by strolling the historic streets of Salem and viewing the many installations of ice sculptures starting at the Essex Street Pedestrian Mall and placed all around town for all to enjoy. Take in the sculptures during the day or step it up a notch by visiting during the nighttime hours of 5 pm to 9 pm on Friday, February 7, and Saturday, February 8 when you will be able to view the ice sculptures illuminated. The glow and atmosphere of these works of art transform downtown Salem into a winter wonderland. 

The festival begins on February 7th with a Kickoff Party and late-night shopping! As you explore the shops and restaurants of Salem this weekend, you will find that many eateries and retail stores have sweet treats for guests viewing the sculptures and shopping. 

Those with a real sweet tooth will enjoy the Chocolate Hearts Challenge on Saturday, February 8 and Sunday, February 9 when a QR code can be used in businesses around town to play a delicious and fun game. 

This fun mid-winter festival is a great way to get out of the house, explore the community, shop, try some yummy treats and enjoy a weekend with friends, family or a loved one. Along with the Haunted Happenings month-long event in October and Holiday Happenings in December, this festival is a perfect way to explore Salem, shop, and visit world-class museums and enjoy some goodies along the way. It’s fun for all ages and promises to be an annual tradition you won’t want to miss. Follow Salem’s So Sweet on Facebook for the latest updates!